recently i Googled myself and looked for my firm in the results. and looked. and looked. finally it occured to me that we were buried so deep that we wouldn’t be found. and when was the last time you looked for something on a search engine and clicked through past the first page to find it?
well you don’t need a weather man to know which way the wind blows, and it seems for a couple of reasons there has been a change in the way people look for and find things on the Internet:
1) there are more people online, doing more things. good news if people can find us online. can they? are we sure? how do we know?
2) as the cost of finding a lawyer drops, people will approach the market more often until there are nearly as many needs as there are lawyers to fill them. will clients find us when they come looking?
3) the average web surfer can now find our firm and our competitors instantly. what have we done for them lately?
so the equation is simple: search engine rank = online success. if we can’t be found on search engines or rank at the bottom of results then we can forget about being found at all. so why did we invest in that website in the first place? and we’re paying how much to not be found?
enter the idea of search engine optimization or ‘seo’
more in my next post …