the seo project: day 0 (the other perspective)

john feeney of cdmedia-dvd is my ‘seo guy.’ in other words, John is doing the work and i get to write about it. and this is what he had to say after reading the seo project: day0:

mazy,

the site maintained by m. hedayat + associates is hosted by justia to which you pay a monthly fee [which is high, although not nearly as high as the ones charged by Findlaw and Lawyers.com]. you know how i feel about sites like these — referred to as portals. their interest is to draw traffic to themselves, not to you. so for instance, has your site been submitted to search engines and ranked on its own? i doubt it. portals could care less whether you get looked up as long as everyone is looking them up. if you are lucky your website will be found on the designated landing page for that portal (where search engines look to find things). to have them submit your site to search engines directly will require a costly ‘upgrade.’ gotcha!

do not misunderstand: a portal solution may be just what you need. they do the work as long as you pay. of course they are slow to react, always have too many accounts to be able to service any one well (due to classic over-booking technique learned from hotels, airlines, etc.), and have zero motivation to maximize the effectiveness of your site. but they do work (kind of). however, to be found in search results directly you must submit directly. you must also be able to change the codes behind your pages (that is, change meta tags) and track the results. presently this is not possible with your website. how in the world do you know if what you’re doing is effective?

DISCLAIMER: not everyone can (or should) optimize their website this way. however, you should be aware that the success of your site is based entirely on placement within these search engine rankings. if you are in thrall to Justia, Findlaw, or Lawyers.com, at least make sure that the portal’s landing page is strong in the rankings.

to put it bluntly, you could very well be wasting your money and never know it.

next time i would like to look more closely into the Grail of online seo — Google rankings. yours. mine. ours.
p.s. even top vendors are pointing to a firm’s web site as its #1 marketing tool. time to re-evaluate if yours isn’t in top shape.

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