Adobe to the MAX

Between September 30 and October 3 Adobe, the company behind  Acrobat and Flash,  as well as aggressive new entries like online word-processing wunderkind Buzzword, held its annual developer’s conference Adobe MAX here in Chicago. The overarching theme this year seems to have been community — easy to say, hard to achieve, even harder to sustain. Josh Catone wrote a conference wrap-up piece for Read/Write Web and we thought you should take a peak at some highlights.

The star of Adobe’s … conference … was the web application … Adobe kicked things off by announcing … their purchase of Virtual Ubiquity, the makers of the Flex-based online word processor application Buzzword . Buzzword is a very strong entry into the online office space and in our review I said that it was “the first online word processor that I have used that made me forget I was using an online word processor.”

As a companion to Buzzword, Adobe also announced a document sharing service, aptly named Share. The service will be offered for free and allow users to store and share documents online. Adobe plans more entries into the software as a service market in the future. It will be interesting to see if Adobe continues to round out its web office offerings and compete more thoroughly with Google and Microsoft.

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