Fueled by the explosive growth in digital media and user generated content, the demand for storage has increased exponentially, placing significant stress on current ‘in house’ storage architectures and costly overcapacity build-outs. Factoring in time-to-market pressures as well as power, space, large capital expenditures, global performance, load balancing and availability issues, companies are faced with an exploding challenges and costs to go with the exploding storage demand. Bottom line, companies must take a new approach to storage. Companies need to move from the old and out-dated storage 1.0 model of ‘do everything yourself’ to a new storage 2.0 model. The storage 2.0 model delivers persistent storage on demand to applications regardless of location and pre-defined boundaries and meets the performance and scalability characteristics of the web applications.