Lawyer Marketing: Where To Spend Your Time And Money

 

 

Ever feel like your online marketing time and money is going straight out the window? I’ve spent thousands on web-based marketing over the years, only to come to a few basic but inescapable conslucions. So why make the same mistakes I did? In this feature for TechnoLawyer I tell you how to get the biggest bang for your buck and compare the big 4 online marketing tools for lawyers to separate hype from fact

  • directories
  • search engines
  • match-makers
  • blogs

Which of these marketing staples is worth the effort and which one is a wast of precious dollars? Read this excerpt then download the article to find out.  Of course if you think I’m all wet let me know. Hey, I’ve been wrong before …

The mere mention of online marketing makes solo and small firm practitioners cringe — and you can’t blame them. Besides being famously overworked, over-regulated, and underpaid, small firm and sole practitioners are easy picking for marketing “consultants” that promise more than they deliver. It’s no surprise that most of them think of online marketing the way they do Yellow Pages ads, but see the risks as much higher. Oh, and did I mention the breathtaking inconsistency in state rules about advertising? Good luck getting any guidance on that point. But don’t take my word for it. Let’s take real-life examples from a mid-sized firm and the a group of solos at the bar association.

Read the rest of the piece here, or download your PDF copy.

Happy reading!

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s