Ever feel like your online marketing time and money is going straight out the window? I’ve spent thousands on web-based marketing over the years, only to come to a few basic but inescapable conslucions. So why make the same mistakes I did? In this feature for TechnoLawyer I tell you how to get the biggest bang for your buck and compare the big 4 online marketing tools for lawyers to separate hype from fact
- search engines
Which of these marketing staples is worth the effort and which one is a wast of precious dollars? Read this excerpt then download the article to find out. Of course if you think I’m all wet let me know. Hey, I’ve been wrong before …
The mere mention of online marketing makes solo and small firm practitioners cringe — and you can’t blame them. Besides being famously overworked, over-regulated, and underpaid, small firm and sole practitioners are easy picking for marketing “consultants” that promise more than they deliver. It’s no surprise that most of them think of online marketing the way they do Yellow Pages ads, but see the risks as much higher. Oh, and did I mention the breathtaking inconsistency in state rules about advertising? Good luck getting any guidance on that point. But don’t take my word for it. Let’s take real-life examples from a mid-sized firm and the a group of solos at the bar association.